The actress talks about the new spot and recalls her own personal foundation nightmare in an interview with PEOPLE ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a ...

OAKLAND, Calif., September 15, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announces its expansion into Brazil, exclusively with Sephora. As the first mass color brand in ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

"This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas, and making beauty their own. We are bringing that creativity to life through ...

A new ad from e.l.f. Cosmetics goes to court to make the case against overpriced beauty products. But its premise leaves at least one key item off the docket: the budget cosmetics brand’s own recent ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, will be ordained as a Catholic priest on May 23 Borba gave up his fortune and luxury lifestyle after feeling unfulfilled and reconnecting with his ...