Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. The brand manufacturer of flushable wipes knows its ...

It isn’t surprising that the idea for Dude Wipes—toilet wipes for men—came from a bunch of buddies sharing their first apartment. Any doubters would see the social-media posts laced with poop emojis.

Live sports remains a reliable and growing market for advertiser spend — to the tune of about $61 billion in 2024 — as brands look to get in front of consumer eyeballs. But with big brands dominating ...

Flushable wipes are controversial. On the surface, they seem ideal: A discreet wipe in the bathroom leaves you clean without repeated wipes with toilet paper. But CR recently interviewed experts who ...