NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Digital video is expected to surpass linear TV advertising this year -- growing 16% versus a year ago to $62.9 billion, according to a report by the Interactive Advertising Bureau. The data estimates, ...

NEW YORK—Paramount Global is expanding the availability of its unified digital video advertising platform EyeQ globally. The global expansion will allow regional and multinational advertisers to ...

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Fizzy beers. Torrents of chocolate. How do commercials make it look so good? It’s not all fake. It’s just very high-tech, and very diligent. The best-selling digital video cameras will offer image ...

ONVIF has announced that it has entered into a strategic collaboration with the Coalition for Content Provenance and Authenticity (C2PA) to preserve the integrity and authenticity of digital video in ...