Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks. Ocean Spray’s Take a Vacation from Ordinary ...

Ocean Spray is going on the road with a new promotion designed to tout its new diet juice drinks, Cranberry Spray and Orange Citrus Spray. This summer, the company will visit eight cities in a mobile ...

I’ll be the first to say: there’s a disconnect between agencies, creativity and the market. We have an incredibly fascinating state of advertising today, where the Madison Avenue-type creative taught ...

Ocean Spray's new ad campaign is more about the people doing the cranberry growing than the cranberries themselves. Ocean Spray, the cranberry growers cooperative founded way in back in 1930, is ...

CRANMOOR – Kristen Detlefsen Henslin stood at the edge of a cranberry bog and looked across rows of bright red berries floating on the dark water that mirrored the cloudy sky. She recalled how she ...