Welcome to Data Spotlight, our series showcasing insights derived from Bloomberg’s 8,000+ enterprise datasets available on data.bloomberg.com via Data License. In this edition, we focus on how ...

As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Sampo Parkkinen is the CEO and founder of Revieve, a personalized digital brand experience company in beauty, skin, health and wellness. In today’s globalized market, beauty brands and retailers are ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

This article appeared first on the Bloomberg Terminal. The pressure is on for organizations to manage and activate data for the benefit of their business. The global volume of data captured, ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Public web data is crucial for ecommerce businesses to track competitors, stay on top of consumer trends and make smarter, industry-specific decisions. With web scraping approaches tailored to their ...

Looking at key data points on your employees and workforce is a crucial task of any HR department. Here is how HR reporting ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...