The global consumer DNA testing market is booming due to rising demand for direct-to-consumer services, identity exploration, ...

Home DNA tests are an accessible way to gain an extensive understanding of your heritage, family history and diaspora. Tests are becoming increasingly affordable and genetic databases are expanding ...

When we first wrote this article, it compared 23andMe and Ancestry. Since then, 23andMe has experienced a data breach, a subsequent lawsuit, board members' resignations and layoffs amidst financial ...

Boston startup Bystro AI believes the mail-in genetic tests used by millions to trace their ancestry could also help people ...

Valerie is a seasoned writer and editor who has spent her career creating content in the parenting and women's wellness spaces. Before joining Forbes Health, Valerie was the trending news editor at ...

DNA tests are a popular holiday gift, offering the promise of learning more about your family history. But as the popularity of the tests grows, so does the number of people who find shocking ...

A man eager to learn more about his ancestry was left shocked after a DNA test produced some unexpected results. Americans are eager to learn more about their past. According to a 2022 survey of just ...

The firm’s two largest competitors in the DTC DNA ancestry testing space, Ancestry.com and Family Tree DNA, have also ramped up their advertising efforts in the last year. And consumers are responding ...

Scientists find wolf DNA in most modern dog breeds, revealing widespread ancestry that shaped size, behavior and adaptation.

Ground-breaking research has made some fascinating discoveries on the dictator, from his ancestry to possible neurological ...