No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

If I were queen of the world, my first decree would be that all people who choose to wear makeup must do so in conjunction with a makeup primer. (…And then, you know, I’d tackle the whole global ...

Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...