As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.

In today’s experience economy, companies must put the customer at the center of everything they do, delivering engaging and meaningful experiences across interactions. Why? They want to buy. You want ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Picture a standout interaction you’ve had with a brand. Now think of a great relationship you’ve developed with a company over time. Finally, try to name a brand where every facet of the customer ...

Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

As the world races into an era defined by digital transformation and unprecedented technological advancement, the convergence of AI interactions and automation signifies a transformative shift in ...

Although enterprises claim to emphasize customer experience in today’s digital business landscape, many fail to address a downright essential aspect: customer experience security. Yes, security should ...

We're currently living in an age of information overload. As much as we want to move past it, our behaviours and interactions with digital technologies fundamentally changed throughout Covid. We’ve ...

New approach focuses on fixing the operational and technology failures that cause customer dissatisfaction You don’t ...

Customer experience, or CX, has always been not only a focus of much corporate attention but also the differentiating factor of most successful organizations. What has changed in recent years is the ...

“People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya Angelou). There is probably no other statement that expresses the ...