Being part of your customer demographic gives you two distinct advantages: These two advantages, in turn, create customer ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

A Consumer Reports investigation reveals how the grocery chain tracks purchases and sells customer information to third ...

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers. Passengers aboard a United Airlines flight may start noticing ...