In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...
The humble QR code has been a longstanding joke in the creative industries. But the resurgence we see today of this simple and clever innovation only goes to show that it sometimes takes time (or a ...
Quick Response codes are being given a designer makeover in a bid to enhance their attractiveness to members of the public. A 30% margin of tolerance in the readability of QR codes has given designers ...
Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...
Stacker on MSN
Where to place QR Codes for maximum engagement
Uniqode reports that effective QR Code placement boosts engagement by ensuring visibility, context, and ease of access for ...
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