Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant renovations and new menu items. The change has sparked mixed ...

Cracker Barrel has now rolled back on its initial plans to redesign its decades-long logo into a new minimalist one, mere hours after President Donald Trump weighed in on the issue.

They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,’ the president wrote on Truth Social.

Activist investor Sardar Biglari, CEO of Steak ‘n Shake, has gone after Cracker Barrel on social media in his latest salvo against the family-dining chain.

The Cracker Barrel saga is just the latest example of a consumer-facing company making big branding decisions, then pulling back after alienating its customer base.

Customers in Lebanon, Tennessee weigh in on Cracker Barrel's decision to keep its long-standing "Old Timer" logo and scrap the new text-only design that led to strong backlash.

Cracker Barrel's biscuits are already not good, ranking last in Tasting Table's list of fast food biscuits. They're often overcooked, dry, and stiff, doing a real disservice to the name of Southern biscuits.