How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Employee loyalty is a key driver of organizational stability and sustained growth. When companies actively acknowledge and ...

As U.S. airlines evolve in response to customer expectations, travelers are increasingly weighing more than just ticket prices when planning trips. Data-driven evaluations, like those published ...

ALL RIGHT. THANK YOU BLAKE. FREE LOYALTY PROGRAMS AT YOUR FAVORITE STORES CAN COME WITH GREAT PERKS. BUT SIGNING UP ALSO COMES WITH A HIDDEN PRICE MALLORY ANDERSON AT THE TEAM AT CONSUMER REPORTS. DIG ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

British Airways reignited the great loyalty debate in the U.K. when it revamped its frequent-flyer program earlier this year. The precious points used to be accrued by passengers for the miles ...