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Molson Coors Beverage Company (NYSE:TAP), a multinational brewing giant known for iconic brands like Coors Light and Miller Lite, finds itself at a critical juncture as it navigates a challenging ...
Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a broader weakness in beer sales as Americans cut back their spending.
Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.