From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people. But what ...

Earlier photos were clicked for memories, but now everyone wants photos to use them as profile pictures. They want their profile pictures to stand out from the rest and look at their best in their ...

But what exactly makes someone cool? Is it just about being popular or trendy? Or is there something deeper going on? In a recent study I conducted with other marketing professors, we set out to ...