“We do not allow content that attacks people on the basis of protected characteristics such as nationality, race, or religion, among others,” the announcement said. “We do allow people to criticize ...

Teens today may not aspire to join the Playboy mansion anymore (or even know what it is), but a similar experience has popped up for today’s generation. Enter: the “Bop House,” or what some people ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Triggers — those moments that prompt business-to-business (B2B) marketers to choose a new ad-tech provider or piece of software — can occur at any point in time prompted by internal or external ...

Taking to her X account on Wednesday, the actress called for accountability and responsibility in the handling of “AI-generated content.” She emphasized the need for awareness and ethical usage, ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you’re a beginner or a seasoned professional, this guide is a must-read for ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...