A business logo uses the name of the company, letters and images to create an image easily recognized by potential customers. Take a look at logos on products, on company signs or through the stack of ...

What makes a company look the way it does? When it’s a software company that’s just starting out, and style really isn’t a part of the company’s DNA, that thought process can be painfully short. It ...

As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch. Why Lacoste turned its iconic crocodile logo into a goat To ...

A subtle change on the front of the 2022 U.S. quarters mimics a shift in the design of corporate logos. One change to the U.S. quarter this year has gone mostly unnoticed. The portrait of George ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...