Humans and other primates see color thanks to three different kinds of cells in the retina. By responding differently to short-, medium- and long-wavelength light, these cells provide the information ...

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

Color scientists already have a word for it: Dressgate. No surprise to those of us whose minds were collectively blown by the dress that’s blue and black to some, and white and gold to others (though ...

White light can be blinding, cold, unforgiving. Our physical reality often finds it too much as well, splitting it apart any chance it gets. Plants are green because such wavelengths of light help it ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Sometimes in life, we just have to do something totally crazy to find where we belong. Like change our style to match our zodiac sign — hair color and all. So to do this, why not start with something ...

With endless options, picking the perfect paint color can be overwhelming and feel impossible. Now, companies are helping to make the choices for us. By Ronda Kaysen By the time the workers arrived to ...

You don’t know their names, but you see them everywhere: countless shades of reds, greens, blues, grays, tans, taupes, whites, off-whites, charcoals, blacks, gold and silver. Really what you’re seeing ...