The author's favorite celebrities made smoking seem cool. Public Domain/Wikimedia Commons Have you ever wanted to do something that you knew was bad for you? I once wanted to smoke cigarettes. My ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Conservatives who engage in political discussions online, especially via social media, are frequently discounted by their elitist counterparts with allegations of “cognitive dissonance.” Yet, what’s ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

Kim M Caudwell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...