The trend isn’t new, but has become more popular as more chains produce elaborate collectibles ...

A new collectible tied to the release of "Mortal Kombat 2" is set to hit theaters nationwide this week, giving fans a ...

The popcorn bucket created to help promote Meryl Streep and Anne Hathaway's "The Devil Wears Prada 2" has people eating their ...

Add Yahoo as a preferred source to see more of our stories on Google. Movie theaters across the country are rolling out limited-edition Smurfs-themed concessions ahead of the upcoming release in the ...

If you’re at a Regal Cinemas in June and hear someone scream “I have the power!” at the top of their lungs, don’t get scared.

Movie theater chains are turning a fashion moment into a moviegoing collectible ahead of the release of "The Devil Wears ...

There's some debate as to whether we are in a quality era of cinema. We live in an age of seemingly endless sequels and reboots, which some people view as a bad sign for the direction of the industry.

From Mario to Marvel characters, themed popcorn buckets are tapping into millennial nostalgia and helping boost cinema profits.

Regal Cinemas is offering a Smurfs Collectible Combo, which includes a themed popcorn container and drink cup topped with Regal-exclusive Smurfs figurines. Papa Smurf Popcorn Buckets and Smurfs ...

Add Yahoo as a preferred source to see more of our stories on Google. Popcorn is great whether you're at a movie theater, walking around a theme park, or at home looking for something to munch on. And ...