GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...
A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...
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