When Richard Avedon’s innuendo-laced TV spots—featuring an adolescent Brooke Shields poured into Calvin Klein jeans (“The tighter ... the designer handed the women’s ready-to-wear reins ...

In August 2023, the brand went viral with its Jungkook campaign for Calvin Klein Jeans, which earned $13.4 million in MIV in 48 hours. In January 2024, the fashion retailer triumphed again with ...