But the brewer backed Bud Light Lime with a $35 million introductory campaign of ads, merchandising and sampling even before this Super Bowl debut.

After sponsoring a Bud Light (and now Bud Light Lime) surf team over the past eight years, Anheuser-Busch launched a two-part surf series this year with the emphasis on athlete performance and a ...

It’s almost (officially) summertime, which means it’s time to make the switch from Bud Light to Bud Light Lime. Stop the presses, though, because another big beer brand is coming for the lime ...