FMCG companies are ramping up focus on ‘bridge packs’ that are priced between popular entry-level packs and big packs as they tackle inflationary pressures. Analysts said this strategy is helping FMCG ...

FMCG manufacturers are opting to reduce product weight rather than the price of items targeted at lower-end consumers while resorting to single-digit price increases on some large packs and launching ...

As inflation continues to bite into household budgets, FMCG companies are launching low unit packs (LUPs) and bridge packs to drive growth while trying to keep their customer base from going to other ...

The consumer companies have found a way to increase prices without disturbing the grammage in the sensitive segments, priced between Rs 5 and Rs 10, and also protect margins at the same time. Volume ...

FMCG manufacturers are opting to reduce product weight rather than price of items targeted at lower-end consumers, while resorting to single-digit price increase on some large packs and launching ...