These name brands have earned such fierce loyalty that many shoppers still choose them over cheaper generic brands.

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

Add Yahoo as a preferred source to see more of our stories on Google. A grocery store customer carrying a basket - CandyRetriever/Shutterstock I grew up in a ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...

The big-box retailer has no shortage of in-house brands offering everyday items like groceries, cleaning supplies, OTC medication and more at low prices.

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Walmart's house products offer the same luxury you’d expect from brand-names, at prices that are considerably cheaper. You ...