Last year, actress and entrepreneur Tracee Ellis Ross launched PATTERN Beauty, a conglomerate specializing in products for natural hair. Known for her very own queen-like fro, Ross made it accessible ...

PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

Naturalistas (and their locks) are being fed in 2021. Pattern Beauty just introduced a Lightweight Conditioner, and curly and coily heads are getting a new option like never before. Over the last few ...

When Tracee Ellis Ross graced us curly and coily-headed folk with her Pattern Beauty line, it did what needed to be done. Now, with Pattern Beauty mini tools hitting the shelves, we can get glam ...

This is Pattern Beauty's first heat tool. Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair ...

Tracee Ellis Ross is ready to celebrate natural hair in more ways than one. In a video shared to her Instagram account on June 15, Ross announced that her natural hair-care brand Pattern would be ...

Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...