Greta Gerwig’s Barbie movie turned the iconic toy into a record-setting box office hit. Now the movie has inspired a new collection of the iconic toys. In the best spirit of Barbieland, Mattel is ...

Mattel announced a new Barbie 2020 "Campaign Team" set on Tuesday, featuring four dolls who each have roles within the campaign and election process. The set, which aims to "expose girls to public ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now ...

The toy company continues its push into television and will continue to expand its beloved Barbie brand. By Lesley Goldberg Television Editor, West Coast Mattel is continuing its aggressive push into ...

When Barbie debuted in the American toy market in 1959, clad in a black-and-white bathing suit, she didn’t just make a splash. It was more like a boom, sending children and parents (and subsequent ...