Margot Robbie leads the critically acclaimed Barbiemovie, and it features plenty of notable faces in the supporting cast as ...

Robbie Brenner, President of Mattel Studios and Chief Content Officer, has reflected on visiting the Masters of the Universe ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to tremendous success. So we suppose it was only a matter of time before Hollywood ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s design and ...

Masters of the Universe is shaping up to be one of 2026's most highly anticipated movies, and Mattel's Robbie Brenner has ...

Learn about Barbie's almost-role in the original Toy Story movie! Find out why Mattel declined to give Barbie a specific personality in the film.