The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

(WJW) – The first Barbie doll with type 1 diabetes is making her debut, the toy giant Mattel, Inc. announced on Tuesday. The company shared a first look at the newest Barbie, featuring a blue polka ...

Mattel partnered with the American Foundation for the Blind to ensure doll designs “accurately reflect the community they are designed to represent” As of today, more kids than ever will be able to ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

Barbie’s latest look includes a glucose monitor — Mattel’s newest doll is living with Type 1 diabetes. Mattel, Inc. said this week in the announcement that the new Barbie, which is part of the Barbie ...

Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.In an announcement Tuesday, ...