If you've ever dug through old boxes or attic clutter and found some Barbie dolls from years ago, you might be surprised by ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

In an effort to spread awareness for the doll, Mattel teamed up with British model Ellie Goldstein, 21, who also has the disability. Mattel/Catherine Harbour Life in plastic is now even more fantastic ...

Barbie is once again partnering with Stevie Nicks in their latest celebrity doll release. The Mattel toy brand’s first ...

Toy company Mattel announced Tuesday it will be adding a new Down syndrome doll to its Barbie line-up. The doll was developed by developed by Mattel in collaboration with the National Down Syndrome ...

Playtime could broaden kids' perspectives and ideas of what is "good" when it comes to body image, as new, diverse toys come onto the market, sociologists say. Last week, Mattel announced a new line ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

Opinions expressed by Entrepreneur contributors are their own. After years of declining sales and waning interest, Mattel on Thursday introduced new body-type variations of the Barbie doll. Barbie now ...

Barbie, a timeless icon in the toy industry, has unveiled four new dolls celebrating women in sports, marking a significant ...

The first Barbie Doll from 1959 is displayed at the interactive exhibition "The World of Barbie" on June 28, 2023, at Santa Monica Place in Santa Monica, California. An immersive, 20,000-square-foot ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.