Back in 2011, it looked as if augmented reality (AR) might become as ubiquitous as the barcode on food packaging as marketers sought new ways to entice consumers with more immersive experiences. Fast ...

As technology is advancing with each passing day, augmented reality (AR) has also been under the limelight and it has been under question because it’s advertised to bring change in the packaging ...

Ottawa, Dec. 01, 2025 (GLOBE NEWSWIRE) -- The global augmented reality in packaging market was assessed at USD 383.34 billion in 2025, with projections indicating an increase to USD 709.50 billion by ...

Harpak-ULMA Brings Augmented Reality to its Packaging Platforms Embedded AR and pre-developed experiences democratize a disruptive digital technology for packaging operations AR digital work ...

Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy.

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

The student explored how implementing augmented reality (AR) technology could potentially enhance packaging sustainability by reducing the need for excess materials and production processes. This ...

GEELONG, Australia, April 2, 2021 /PRNewswire/ -- A high-tech concept that turns product packaging into interactive 'virtual' displays could help to drive craft beer's popularity even higher, with ...

It can be a pain to sell your gear on eBay for many reasons, not the least of which is packaging. How do you know a box will be large enough without having it on hand? eBay can help: it just launched ...

When Anheuser-Busch InBev purchased Roseland, Virginia’s Devils Backbone Brewing Co. back in 2016, it was a curiously muted announcement, all things considered. Certainly, the beer geek masses didn’t ...

(MENAFN- GlobeNewsWire - Nasdaq) Based on insights from Towards Packaging, the global augmented reality in packaging market will likely grow from USD 383.34 billion in 2025 to around USD 709.50 ...