After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

In collaboration with Snap Inc.’s AR Enterprise Services (ARES) division, which helps companies integrate Snap AR into their own channels, Verizon is installing interactive, physical augmented reality ...

Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality (AR) try-on experience within a new art exhibition,“Fashioning San Francisco: A Century of Style,” according ...

Men’s Wearhouse is working with Snap to test augmented reality mirrors in a pilot launching ahead of prom season. The effort is part of its "Prom Your Way" campaign. "The mirrors, featuring embedded ...

In the technology world, there's a strong consensus that the metaverse is moving closer every day. But what is the metaverse, exactly? For many, the metaverse means living every day in virtual reality ...