Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

The Trade Desk's shares just fell almost 40%, its worst decline on record, and analysts say competition from Amazon may be to ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content ...

How Amazon Ads became a $56 billion powerhouse and why it’s just getting started Amazon is building its next $100 billion business.

NBCU's ad-free Peacock Premium Plus will now be available on Amazon Prime Video Channels in a bundle-like approach, appearing as a separate 'tile" on Prime Video operating/navigation system.

Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the U.S. About Roku, Inc. Roku pioneered streaming on TV.

NEW YORK—In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gives advertisers access to the largest ...

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...

Another way to access thousands of free TV shows, movies, plus more than 500 live TV channels is The Roku Channel. It also ...

NBC Universal’s Peacock is getting a new perch where it can spread its wings. The Comcast-backed streaming service will be made available via subscription to Amazon’s Prime Video customers, who can ...

Comcast NBCUniversal and Amazon have reached a set of comprehensive distribution agreements spanning Prime Video, Peacock, Fire TV and Xfinity X1.

Why advertising makes perfect sense for Amazon Founded as an online bookstore, Amazon has evolved into a massive conglomerate with multiple business engines. One of the most promising of these ...