Amazon is using generative AI in its Starfish project to automatically improve product listings by gathering data from across the web, benefiting both shoppers and third-party sellers.

Discover incredible savings with the best Amazon hidden deals. Grab these limited-time offers most shoppers miss, so you never pay full price again.

Amazon Prime Day isn’t just a shopping event but a snapshot of global trade dynamics, cutting-edge technology, and clever customer experience strategies all intertwined.

Amazon Prime Day returns July 8–11 with 96 hours of deals, and a wide range of high-tech and flexible delivery options to match the shopping surge.