Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more phizz-whizzing". Meanwhile, Lidl - like John Lewis - has gone for a classic tale designed to tug at the heartstrings.

Has Christmas really even started until the John Lewis Christmas ad is out? Well, good news festive fans, because it’s here, and it will make you so excited for a classic family Christmas, complete with a tin of Cadbury Roses on the table,

As every Brit knows, Christmas doesn’t officially start in the UK until the John Lewis advert airs on television. And whether it’s watching a lonely old man on the moon, a man learn to skateboard for his foster daughter or a rambunctious plant be left out in the cold,