Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

Amazon's new and improved version of Alexa is here, and it's called Alexa+. The next-gen upgrade is more conversational, can execute complex tasks, and is much more personalized. While the rollout ...

Amazon says you Alexa Plus users can start conversations on your PC and continue them on your mobile app or your Echo and ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon has finally announced the long-overdue upgrade of its digital assistant at an event attended by SlashGear today, giving it generative AI superpowers in the same vein as Google Gemini or Apple's ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can incorporate a ...