In her recent interview, Alia Bhatt, who recently authored a children's book Adventures of Ed-a-Mamma: Ed Finds A Home, revealed how Raha positively impacted her storytelling and how she read the ...

What is Ed-a-Mamma? Ed-a-Mamma, founded by Alia Bhatt, is a clothing brand focused on sustainability and catering to mothers and children. It aims to combine eco-conscious choices with practical ...

What better way to celebrate World Book Day than by sparking a lifelong love for stories in your little ones? Whether it’s a ...

New Delhi, Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress Alia Bhatt, according to an industry source.