Creating the perfect scent has long been an art. From perfumes to food products and even household cleaners, fragrances shape how people experience the world. But behind every new scent is a process ...

The fragrance advisor works by analyzing how users respond to visual prompts and preference sliders, offering up tailored options that aim to feel instinctive. Shoppers get real-time guidance through ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As retail reclaims its role as a space for real-life connection ...