Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

In my 30 years of crafting award-winning and culture-shaping advertising, one constant has remained true: humor works. Whether it’s to cut through the noise or to create a lasting emotional bond with ...

Nowadays, there are many ways to elicit an earful from media and advertising folks. You can ask them about Michael Eisner, Bonnie Fuller or a handful of other boldfaced names. You can ask about the ...

Ah, America. It might well bill itself as the Land of the Brave, but in terms of funny advertising, according to one influential voice, right now it’s the Land of the Cowardly. Last week Peter Daboll, ...

The trends in Super Bowl commercials tend to reflect the mood of the country. You don’t want to take a chance on your ad falling flat when you’ve paid a record $6.5 million for the spot, so brands pay ...

The buddy comedy is a subgenre that always holds great potential. From Joe and Jerry in “Some Like it Hot” to Harry and Lloyd in “Dumb and Dumber,” it’s still satisfying to see two best friends screw ...

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...