Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types that ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...