Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.

Sign me up! With the debut of Amazon Haul in beta form this week, we’re finally getting a glimpse of the company’s long-awaited response to Temu and Shein, the discount e-commerce platforms for the TikTok generation that have turned online shopping into something that feels more like playing a game.

Temu and Shein often get criticism over the environmental impact of the ultra-fast fashion business model the two companies follow. They have also faced scrutiny from lawmakers and regulators in the U.