The 80s was a decade filled with big hair, Madonna, neon hues and MTV videos. The era held many culturally significant moments and even more significant fashion and footwear trends that aimed to ...

Dean Smith returned North Carolina to national prominence in the 1970s, regularly taking the Tar Heels on deep NCAA Tournament runs. But it was in 1982 that he took them to the March Madness ...

Ben Affleck's film is a dramatization of how Nike signed NBA rookie Michael Jordan in a legendary deal that would forever change the landscape of celebrity endorsements and professional sports. This ...

From the Berlin Wall to the streets of New York, no sneaker brand dominated the 1980s like Adidas. Before the Air Jordans took flight and when New Balance was just for running, the triple stripes ...

Athletes nowadays have plenty of ways to promote themselves. There are several avenues via social media, including Facebook, X and TikTok. Teams have also gotten involved in helping advertise their ...