[Editor’s note: Amy Balliett is founder and CEO of Seattle-based creative content agency Killer Visual Strategies. This excerpt is from her new book of the same name.] While visual content in all its ...

While likes and shares are common indicators of engagement, they only scratch the surface. Deeper engagement metrics such as comments, clicks, and shares on different platforms provide valuable ...

But this rule needs some hammering in. Make sure that your content teams include visuals in pretty much every content post they create. Brands are already making visual content a rule, and not a ...

What does it mean to provide descriptions of visual content? In spoken presentations, all audience members should be able to perceive and understand all of the content. Oftentimes, presenters will use ...

In direct response to the technology evolution over the past decade, audiences are consuming information in new ways, from smaller, more portable screens on mobile devices to third-party apps and ...

We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy. Content marketing has moved far beyond just blog posts, and today’s ...

B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...