'It really was Asus' says Microsoft about the ROG Xbox Ally X's eye-watering $1,000 price tag: 'That is all of their insight into the market'

And it must be said, the regular Asus ROG Ally X (featuring the older AMD Ryzen Z1 Extreme APU, rather than the Z2 found in ...

Xbox Boss Blames ASUS For ROG Ally X's $1000 Price Tag - IGN Daily Fix

Microsoft is saying the controversial price of the ROG Xbox Ally X wasn't set by them, but rather hardware maker ASUS. The Xbox Ally and Xbox Ally X are $599 and $999 respectively, and feature ...
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Microsoft let Asus set the prices for Xbox Rog Ally, confirms Xbox President — work on next-gen console hardware is already underway with AMD

Xbox President Sarah Bond has just confirmed that Microsoft relied on Asus' experience in handhelds to help determine the ...

It’s Official: Xbox Has a Full-Blown Identity Crisis

In an interview with Variety, Xbox President Sarah Bond reconfirmed the company is making a next-gen Xbox. However, for now, ...

Engadget review recap: New Pixel devices, Meta Ray-Ban Display, ASUS ROG Xbox Ally X and more

While its $1,000 price may be an obstacle, ASUS and Microsoft's collaboration on the ROG Xbox Ally X has created a top-tier ...

Ally Arrives: Xbox President Sarah Bond Explains New Handhelds Steep Price, Prioritizing ‘Windows Experience’ and Next-Gen Console Plans Heading Into 2026

Xbox’s new handheld device has been out for 24 hours and the response to the ROG Xbox Ally and pricier ROG Xbox Ally X has ...

How the Xbox Ally stacks up against Steam Deck and Switch 2

The base Xbox Ally is powered by a similar AMD Ryzen Z2 processor, has 16 GB of RAM, and 512 GB of storage (expandable via ...

Cameron Winter Seemingly Covers Bruce Springsteen’s “Dancing in the Dark” for Xbox Ad: Watch

The Geese frontman, or somebody with a strikingly similar voice, sings over a deconstructed instrumental in the launch ...