Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

In July 2024, Anthony Chavez, VP of Privacy Sandbox, conceded partial defeat by promising to let Chrome users choose whether ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

While the Privacy Sandbox project will continue to exist, it will no longer be a requirement or a replacement for cookies.

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

First launched in 2020, the Privacy Sandbox was designed to improve web privacy without disrupting the advertising model.

Google has decided not to introduce a new standalone prompt for third-party cookies in Chrome, allowing ad tech companies to ...

Google scraps new third-party cookie prompt in Chrome + boosts Incognito protections + DOJ eyes Chrome breakup.

Google will retain cookies in its Chrome browser, leaving the small packets of code to continue to be available for use in ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...