Loro Piana’s quiet ascent to become LVMH’s Hermès
Originally a wool merchant, Loro Piana began as a textile mill, exporting high-end fabrics to Europe, Japan, and the Americas. Renowned for its extra-fine wool, cashmere, and vicuña, the company did not enter the ready-to-wear and luxury goods market until the 1980s. It is fair to say it hasn’t looked back since.
LVMH-owned Loro Piana has benefited from the luxury sector's embrace of “soft” or “quiet” luxury, with understated yet exorbitant apparel.
An equestrian vibe ran through the collection, which once again charmed with its nonchalant elegance and top-notch ...
Loro Piana’s FW25 collection is the perfect marriage between fashion and nature.
Damien Bertrand as Louis Vuitton Deputy CEO, Frédéric Arnault as Loro Piana CEO, and Pierre-Emmanuel Angeloglou ...
Frédéric Arnault is to succeed Loro Piana CEO Damien Bertrand, who moves to become second-in-command at Vuitton.
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