The company is backed by Rich Paul, and was tagged by James in a one-word post on Friday: "Yessir," James wrote, tagging the company's two affiliated accounts on X.

We’ve reached a familiar point in LeBron James’ career — one that has come up several times before — where it seems he may be weighing his options for the future. After seven seasons with the Los Angeles Lakers,

LeBron James declared one aim above all others when he returned to the Cleveland Cavaliers in 2014. "My goal is still to win as many titles as possible, no question," he explained in his now famous Sports Illustrated letter proclaiming his homecoming.