Apple’s Senior Vice President of Marketing, Greg Joswiak last week teased Apple’s plans for an “exciting week of ...

Gurman also described Apple’s larger smart home product, which he says has a larger screen mounted on robotic arm that can ...

According to Mark Gurman’s latest Power On newsletter, Apple will be releasing iOS 18.2 a little bit earlier than ...

According to Bloomberg’s Mark Gurman, Apple won’t hold a “full-scale, iPhone-like event” for the new Macs. Instead, Gurman’s expectation is that it will be an “online-focused” launch ...

Bloomberg's Mark Gurman says Apple could transition high-end photo-editing app Pixelmator Pro to a subscription-based "Photos Pro" app.

Apple is working on a more affordable version of its spatial computing headset in the form of a $2,000 "Apple Vision" device that ...

In addition to Monday's release of iOS 18.1 and a first tranche of Apple Intelligence features, there's a week's work of ...

Some Apple employees believe that the company's in-house generative AI technology powering Apple Intelligence is more than two years behind industry leaders, according to Bloomberg's Mark Gurman.

Apple is preparing some additional vision based products, according to Bloomberg’s Mark Gurman. We’re expecting smart glasses, similar to Meta’s collaboration with Ray-Ban, as well as ...

Apple plans to release an updated Vision Pro headset with its as-yet-unannounced M5 chip in 2025, according to Apple supply chain analyst Ming-Chi Kuo. The current Vision Pro is equipped with the ...

Mark Gurman, arguably the most famous 'Apple Watcher' since he is backed by Bloomberg, went as far as to call the new Mac ...

In this weekend’s Power On newsletter, Mark Gurman from Bloomberg outlined some additional details for Apple’s upcoming smart home ...