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Google Opens Up Meridian Marketing Mix Model

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Indiatimes · 3h

Google releases Meridian, an open-source Marketing Mix Model, to public

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

ADWEEK on MSN · 1d

Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

Adswerve Certified as Early Google Meridian Partner

DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.

adexchanger16h

MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

24y

Google launches Meridian open-source marketing mix model for everyone

Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.

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Google Opens Up Meridian Marketing Mix Model

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