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Cracker Barrel's new logo is a flop

USA TODAY on MSN · 1h

Cracker Barrel responds to backlash over new logo

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a response.

CBS News on MSN · 20h

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

Snopes on MSN · 13h

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

1don MSN

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

2d

The Cracker Barrel Logo Controversy, Explained

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Axios on MSN16h

Cracker Barrel vows to keep "heritage at the heart" after MAGA outrage

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...

28m

Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’

SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company ...

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