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Cracker Barrel's new logo is a flop

USA TODAY on MSN · 1h

Cracker Barrel responds to backlash over new logo

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a response.

Fox Business on MSN · 18h

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

CBS News on MSN · 20h

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

13hon MSN

Cracker Barrel’s loses $143 million in market value after woke brand fiasco

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

16hon MSN

Cracker Barrel's changed language on famous peg game in rebrand sparks criticism

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

4h

Country music icon and wife hit Cracker Barrel with a zinger: ‘Actin a fool’

Country music star Jason Aldean and his wife, Brittany, are big-time into the MAGA movement, and they have not been shy about ...

13m

Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’

SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company ...

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